Seafood consumption is soaring in China, along with increases in average disposable income there. But live, edible fish and shellfish are challenging to buy, sell and transport across borders within and beyond China.

As a result of the complexities in shipping live fish, and complying with health and customs regulations, tons of seafood are wasted each year, at a time when our oceans are already over-fished.

Now a Shanghai-based startup called Gfresh is building a mobile marketplace and logistics service to help industry players buy, sell and transport live seafood as efficiently as possible throughout and beyond China.

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